Dreamer. Writer. Advertising creative. Photographer.

Dreamer. Writer. Advertising Creative. Wanna be Photographer.

Who am I ?

In my opinion it's really hard to judge someone based solely on their resume. It doesn't really say who the person is or what they are capable of ... there's just not ENOUGH SPACE! 

Well, here it is anyway, I know everyone wants a peak:


OBJECTIVE:
To strategically and creatively enhance company standing with my experience and competence in advertising and marketing fields by efficiently creating and managing projects in a skilled manner.

EXPERIENCE:
2010 – Present                                            Mass Hispanic            Doral, FL

Associate Creative Director
· Participate in brainstorming, conceptual and creative strategy sessions to develop, prepare and deliver all creative proposals
·       Interpret and develop a creative expression for each assignment
·       Write original and technical material in both English & Spanish for client projects, while maintaining the integrity of each client’s unique creative style
·       Translate and proofread any material required (English and Spanish)
·       Develop marketing plans, brand and creative strategies for large base of clients (Kimberly-Clark, Wrigley’s Gum, Clorox Company, Knorr, Unilever, Nestlé)
·       Provide campaign analysis and recaps
·  Serve as client contact on creative projects; communicate project details both internally and externally, including conference reports and face-to-face meetings
·  Develop and monitor project timelines and production schedules

2009 – 2010                                            Red Brown Klé                         Milwaukee, WI
Senior Multicultural Copywriter / Account Executive

·  Head multicultural (Hispanic, Asian, African- American, GLBT) research, copywriting, and development of successful marketing strategies for: Harley-Davidson, Wisconsin Dept. of Tourism, Wisconsin Housing and Economic Development Authority (WHEDA), Ohio Medical, Baxter Laboratories

2003 - 2009                           Accentmarketing                    Coral Gables, Fl
Account Coordinator (2003) / Copywriter (2004- 2006, 2007-2009)

  2003: Account coordinator for second largest account: Nextel Telecommunications
·  Efforts included everyday upkeep of the daily deliverables: competitive reports, advertising campaigns, managing budgets, contact reports, and more
 2004-2009 Bi-lingual copywriter for multiple national accounts: Sprint/ Nextel, Alltel Wireless, US Navy, General Motors (Chevrolet and Saturn)
· Campaigns extend from standard TV, radio, print, into web advertising, and national sponsorship promotions and sweepstakes, OOH and collateral pieces
·  Proofreader / translator of Spanish and English docs


 2006                                                Zubi Advertising                       Coral Gables, Fl
Copywriter
·  Bi-lingual copywriter for: Winn-Dixie, Progressive Insurance, Olive Garden, Lincoln-Mercury, Glade, Florida Lottery

FREELANCE WORK:
2011                           Pentair Water Filtration Inc.          Milwaukee, WI
Copywriter
·Developed brochures for General Electric, web banners, and collateral pieces for many different water filtration systems

2005                           Alma DDB                                             Coral Gables, Fl
Copywriter
·  Participated in brainstorming, conceptual and creative strategy sessions to develop, prepare and deliver all bi-lingual print pieces for Hyundai pitch

2005                          Fortune International Realty              Key Biscayne, Fl
Copywriter
· Developed (3) print ads that ran consecutively in the Islander Newspaper

EDUCATION:
1999–2004                Florida International University          Miami, Fl
·  B.S. Journalism and Mass Communications (concentration: Creative Track Advertising)
· Minor in Marketing

SKILLS:


  Fluent in English and Spanish
 Speak conversational French
  Computer literate (MAC and PC: Microsoft Office)
 Point Roll certified

  Very rational, with a witty sense of humor

AWARDS:

2007                  Silver Addy                Nextel Communications - Television “Translator”
2009                  Gold Addy                  Alltel Wireless - “Mi Círculo. Mi Música.”
2009                  Silver Addy                Alltel Wireless - Television  “Janitor
2011                  Silver Reggie             Huggies - “BienBeBenido” Program
2012                  Gold Reggie               Kleenex -“Sneeze Catchers” Program


 REFERENCES:

   Available upon request


Contact:
Stephanie Muller
smuller1230@gmail.com